Following in the footsteps of Polaris, Echo’s voice should be that of a leader. It needed to communicate with clarity, precision, and conviction, ensuring the audience understands that Echo is the premier choice in confidential messaging. Our intent is direct, informed, and welcoming, inviting users to message their peers with the confidence that Echo has their back. The Echo logomark integrates seamlessly with our product ecosystem by utilizing elements directly from the Polaris logo. Its reconfiguration results in a bold, distinctive mark. The central dots carry layered meaning, the first of which is a nod to the familiar “typing” indicator. Abstractly, it's a visual representation of echoes, each dot a reflection of the next. Finally, when all is put together, their negative space subtly forms the letter “O,” reinforcing the Echo name. The product itself appears simple and accessible. It was of the utmost importance that users jump through as few hoops as possible while still receiving the most secure messaging platform available. In order to do so, passkeys were utilized in lieu of a password or traditional two-factor authentication. Additionally, careful consideration was taken into place while researching the landscape of the current secure messaging platforms available. A conscious decision was made to use inviting colors and minimalist design principles so that the user focuses on simply using the platform as intended, and allowing the backend security features to remain in the backend.