I led the design of a fully functional mobile and desktop application that allowed Jarritos customers and vendors to interact through a rewards program. Users could scan QR codes on Jarritos bottles or participate in sponsored activities to earn points—affectionately called bones—in the process. The app included a user profile with a digital wallet tracking bone balances, a rewards marketplace where users could redeem bones for exclusive merchandise or NFTs, and a detailed activity history to ensure transparency and build trust. Similar to a Dasher app for DoorDash, a vendor app was created to track user data and engagement. To make onboarding seamless, I designed an engaging landing page where users could quickly enlist in the loyalty program, learn how it worked, and get excited about upcoming promotions. Local grocery stores and restaurants were able to opt into the rew