Industry
E-Commerce
Client
Raise Marketplace
Raise App Refresh
Raise was a gift card marketplace where users could buy gift cards at a percentage cash back and re-sell them. Over time however, the app had become frequently buggy and the infrastructure became dated and hard to manage. The original Raise interface was created to be a wallet and a marketplace. Created in 2017 and up kept by various design teams. I was tasked with rebuilding this
Raise first needed a rebranding, the brand had become stale along with the app. Additionally, a new platform was to be created from the ground up. This new Raise app would function as an e-commerce platform intended for at-home and point-of-sale purchases using cryptocurrency or traditional payment methods. In addition, giving the marketing team the ability to customize in-app campaigns and push affiliated brands. Creating an app that is tailored to drive conversion through integrated marketing and ease of use, Raise not only retained 98% its users but has boasted record sales since launch.
In an effort to aid affiliate marketing the shop tab was made to be modular. Each piece of real estate is utilized to either suggest algorithmically brands for the user to purchase or to feature a brand the marketing team is running a campaign on. In addition, there is more of a sense of unity amongst brands as their styling now utilizes full bleed color tiles. In the old app there was no way for the marketing or support team to reach the user. To solve this gap in communication a message center was created with multiple message styles.
As the financial technology sector continues to evolve, the Dello team remains committed to ongoing improvements and innovations. Learn about the future roadmap of the app, exploring upcoming features, integrations, and strategies to stay at the forefront of user-centric fintech solutions. The Dello Fintech Banking App serves not only as a testament to the power of thoughtful UX design but also as a harbinger of what the future holds for seamless, secure, and enjoyable financial interactions.